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By Nenad Jukic, Tania Neild

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In countries like Thailand and the Philippines inbound tourism began with visiting sailors, followed by the arrival of package tourism in the 1980s and 1990s. For example, according to Richter, writing in 1989 (in Hitchcock, King and Parnwell, 1993), Thailand’s market grew as follows: • • • • 1960 – 81 340 arrivals 1970 – 628 671 arrivals 1980 – 1 858 801 arrivals 1986 – 2 818 292 arrivals. Thailand’s resorts are now a cheap, good quality destination for Europeans seeking a sun, sand and sea holiday, but Bangkok has still maintained its reputation for sex tourism, which dates back to its days as a shore trip for sailors.

Cultural tourism Cultural tourism is clearly linked to the special interest tourism we have just been discussing, but is broader in scope. The desire to experience other current cultures and view the artefacts of previous cultures has been a motivator in the tourism market since Greek and Roman times. Today, it is extremely popular and is often viewed positively by tourism policy-makers, as a ‘good’ form of tourism, as ‘intelligent tourism’. Cultural tourism encompasses many elements of the tourism market, including: • visits to heritage attractions and destinations, and attendance at traditional festivals • holidays motivated by a desire to sample national, regional or local food and wine • watching traditional sporting events and taking part in local leisure activities • visiting workplaces, for example farms, craft centres or factories.

What does the purchase say about the consumer? How do situational factors, such as time pressure or store displays, affect the consumer’s purchase decision? POST-PURCHASE Does the product provide pleasure or ISSUES perform its intended function? How is the product eventually disposed of, and what are the environmental consequences of this act? What determines whether a consumer will be satisfied with a product and whether he/she will buy it again? Does this person tell others about his/her experiences with the product and affect their purchase decisions?

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